While WhatsApp is a consumer-grade application, many people are using it for business purposes. It’s free and it’s easy to use – most people are probably already using it – so it seems like the ideal communication tool, particularly now many employees are working remotely.
But is WhatsApp really suitable for business communication?
WhatsApp was acquired by Facebook in 2014. At the time, CEO Jan Koum stressed how deeply he valued the ‘principle of private communication’. However, just two years later, in 2016, both apps announced they would be ‘coordinating more’– but did give users the option to opt-out of sharing their personal data with Facebook.
This time around, there is no opt-out.
A WhatsApp spokesperson also said this update ‘primarily centres around sending messages to businesses to get answers and support’, claiming there will be no change in data-sharing for non-business chats and account information. However, there has been much criticism and concern about the update online.
Update: 12th May 2021
However, despite the clarification around data sharing, there are still plenty of reasons why businesses should stop using WhatsApp for business-related communication
GDPR Compliance and Liability
WhatsApp makes it abundantly clear that the app is designed for personal use in their Terms of Service.
“Legal And Acceptable Use. You must access and use our Services only for legal, authorized, and acceptable purposes. You will not use (or assist others in using) our Services in ways that: … or (f) involve any non-personal use of our Services unless otherwise authorized by us.”
After installing WhatsApp on your device, you’ll receive a pop-up asking for your permission for the app to access your contact. It requests that you ‘Upload your contacts to WhatsApp’s servers to help you quickly get in touch with your friends and help us provide a better experience”. Agreeing to this means that all your phone contacts are accessible in the app. The problem is, it doesn’t distinguish between personal contacts and business ones. Your contacts haven’t given permission for a third party to access their personal data, which could be a potential breach of GDPR.
WhatsApp has been clear that is for personal use. Users must agree to these terms and conditions before they can access the service and WhatsApp can access the users’ contacts. Therefore, the responsibility for GDPR lies with the user, not the app.
Individuals who use WhatsApp for any business communications are in breach of the terms of service. This limits WhatsApp liability for GDPR because they have given the user all the responsibility for seeking the permission of their contacts.
Security Risks of WhatsApp
Using WhatsApp for business communications is fraught with security risks too. While the app famously boasts security due to its end-to-end encryption, there have been plenty of reported hacks and flaws.
Just last October, security researchers revealed that links to thousands of WhatsApp chats were accessible online. Although there was a quiet change to stop the links from being indexed by Google, the information was still readily available on other search engines. The group’s title, image, description and owner’s phone number were all readily accessible, you didn’t even need to actively join the group.
WhatsApp communications are also notoriously difficult for companies to monitor. It may be possible if they are taking place on a corporate-owned device, but even then, there are multiple hoops to jump through. Companies could require the employee to surrender the device, but to access the content itself, there would need to be an IT policy that states WhatsApp as an acceptable communication channel for business purposes. Although, this policy would be in breach of WhatsApp’s acceptable usage policy. The IT policy should be crystal clear about the firm’s right to access and for what purposes (ensuring these are proportionate), so the employee has no expectation of privacy.
Things get even more complex if the employee owns the device and WhatsApp has been installed outside of a mobile device management (MDM) container installed as part of a BYOD policy. The same policy that applies to the corporate-owned device could be extended to employee-owned ones as well. However, given the device is owned by the employee and used predominantly for personal use, it is doubtful whether a forced surrender and access could be seen a legally proportionate.
If there’s no BYOD policy in place? Access is near impossible. As a personal device, the employee would have much higher expectations of privacy and there would need to be an extremely compelling reason, akin to a criminal offence, for an employer to try and obtain access.
What should you use instead of WhatsApp?
While you could write WhatsApp into your IT policies as an acceptable communication channel for business communications, you would knowingly be in breach of the app’s acceptable usage policy.
Plus, even with that in place, there is still a myriad of security, privacy, monitoring and accessibility concerns linked to the app’s business usages. That’s before you even begin to factor in cultural problems potentially caused by the informal nature of the app. Employees could post personal messages to work chats by mistake, accidentally share their live location, or information could get lost between multiple group chats.
Instead, it’s much better to opt for a business-grade secure communication solution. Many of these solutions function in the same way as consumer-grade apps, giving users a familiar interface so they can get started immediately, but with much stronger security. Solutions are available across multiple devices and will protect your voice, video and text data in transit and at rest, preventing accidental leakage or malicious attack.
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