Driving Data Forward

Best known as The Stig on BBC’s Top Gear, Ben Collins has raced everything from Formula 3 and the Le Mans 24 Hours to American stock cars, and has tested the world’s greatest supercars against Formula One champions. Beyond the helmet, Ben has commanded James Bond’s Aston Martin on screen, doubled for Hollywood stars, and founded Collins Autosport, supplying precision drivers for film, TV, and international driving experiences. A bestselling author and former presenter on Fifth Gear, he now shares insights on performance, focus, and teamwork drawn from a career defined by speed, skill, and resilience.

Alex is a technology innovator and evangelist focused on accelerating the adoption of Mixed Reality and AI. He started his tech journey in Automotive and Formula 1 at McLaren, leading the first HoloLens 2 deployment in the industry and other AR/VR projects across design and engineering. This experience led him to Microsoft, where he served as UK Metaverse Lead, shaping strategies across Mixed Reality, Azure IoT, and Azure AI before joining the London Innovation Hub. Today, Alex helps organisations become AI-native through design thinking and prototyping workshops for global enterprises. He also hosts the Masters of Innovation podcast, interviewing leading voices in technology and innovation.

Wayde leads Zenzero’s Data & Development Services, with a unique understanding of how to optimise digital landscapes in SMEs and finance firms. His mission: transform organisations to enhance productivity, streamline processes, and reduce risk – turning technology into a true competitive advantage.