Event
Driving Data Forward
From data chaos to AI clarity. Are you ready to make the shift? Featuring Ben Collins, formerly The Stig.
Your starting grid
Your starting grid
This isn’t about chasing tech buzzwords, it’s about solving the biggest blocker to success: data readiness
Designed for senior decision-makers, join us for a premium event where data strategy meets real-world transformation. Learn how to turn messy, siloed information into a trusted asset that drives smarter decisions, automation, and innovation. And because it’s Mercedes-Benz World, you’ll also enjoy premium hospitality, a special guest appearance from Ben Collins, and adrenaline-fuelled driving experiences to make it a day to remember.
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Data Advantage
Practical steps to turn data into a business asset.
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Real-World Stories
How organisations fixed their data foundations & enabled their AI journey.
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An Experience
Experience big ideas and adrenaline-fuelled driving.
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Exclusive Meet & Greet
Enjoy a chance to meet the legendary Ben Collins – The Stig.
Driving Data Forward
In partnership with
The Speakers
Meet the Drivers of Change
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Formerly The Stig · Racer · Stunt DriverFormerly The Stig · Racer · Stunt DriverBen Collins
Experience a unique perspective from one of motorsport’s most iconic figures.
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AI Architect · MicrosoftAI Architect · MicrosoftAlex Karim
Discover how AI is transforming businesses and how you can harness it for real-world impact.
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Director of Data & Development Services · ZenzeroDirector of Data & Development Services · ZenzeroWayde Finch
Learn how to prepare your organisation for AI adoption and turn data into actionable advantage.
The Line-Up
Thought leadership meets high-octane action
From 9:30am–5:00pm, start with inspiring keynotes and an exclusive meet & greet with Ben Collins – The Stig, followed by a networking lunch. In the afternoon, choose either an adrenaline-fuelled driving experience or a passenger ride, test your skills in the Simulator Zone Challenge, and enjoy a behind-the-scenes Mercedes-Benz tour. Finish the day with drinks and nibbles while sharing track stories.
The Line-Up
Choose Your Driving Experience
Select one experience when registering. Will you take the wheel or ride shotgun?
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Passenger Rides Track & 4×4: The Best of Both
Experience the thrill from the passenger seat. Sit alongside a Pro Driver for a full-throttle AMG track run, then switch to a G-Wagon to tackle steep inclines, water crossings, and technical off-road obstacles. (30 min total, 3 per car) -
Driving Experience: AMG Performance Run
Get behind the wheel of a Mercedes-AMG and master the handling circuit with expert coaching. Pure speed and precision. (1 hour, 2 per car, 30 min drive each) -
Driving Experience: 4×4 Terrain Challenge
Take control of a G-Wagon off-road. Conquer water crossings, technical climbs, and rugged terrain with guidance from a Pro Driver. (1 hour, 2 per car, 30 min drive each)
Plan your journey
Getting to Mercedes-Benz World
Brooklands Drive, Weybridge, KT13 0SL. Free parking just 10 minutes from the M25 (J10 northbound / J11 southbound). Easily reached by Falcon buses 436 & 437 or a 1-mile walk from Weybridge Station.
Register
Secure your seat
Complete the form to register your interest.
Spaces are limited, once approved you will receive a calendar invite.
Spaces are limited, once approved you will receive a calendar invite.
Three stops. One performance boost.
Your Modern Data and AI Pitstop
From readiness checks to full strategy, our three-step assessments give your business a complete Data & AI tune-up.
